Do you want to get more bookings for your vacation rental property? To get more people interested in your rental, you need to make it stand out from the rest. This means providing experiences and services that go above and beyond your competition. Here are some ways you can make your vacation rental stand out:
1. Unmatched Experience
You need to offer an exceptional experience from the moment your guests book a stay at your vacation rental until after they check out. This includes quick responses during the booking process, a smooth check-in and check-out, and a stress-free stay. Your property needs to be beautifully maintained to exceed guest expectations, and you should make communication as easy as possible. Do what you can to make your guests’ stay truly memorable so they will come back again and give good reviews. You can go the extra mile by stocking the bathrooms with hotel-style toiletries, gifting a welcome basket with local treats, supplying local coffee in the kitchen, decorating with a theme, etc.
2. Attractive Amenities
A great way to make your vacation rental stand out is providing attractive amenities that your guests would appreciate. These can be major selling points in your listing. If your property is situated on a lake, you could provide kayaks, canoes, and other water activities. Does it have a great view? Include ways for guests to enjoy the view, such as rocking chairs and a hot tub on the deck. Other things that can enhance your guests’ experience may include games, a swimming pool, a fire pit, an outdoor grill, books, high-speed WiFi, etc. Highlight these features in your listing to showcase why your property is better than the rest.
3. Personalization
If you want to make your vacation rental stand out, find ways to add touches of personalization to your guests’ stay. For example, if your guests are celebrating an anniversary, you could gift them a bottle of champagne or wine along with a thoughtful welcome note. Before their stay, try to ask your guests about themselves. This can be done with an automated welcome text or email that they receive as soon as they book. You can use this message to inquire about the purpose of the trip. This allows you to be prepared to give your guests exactly what they need for an unforgettable stay at your vacation rental.
4. Accessibility
Because you never know who will be interested in your vacation rental, it’s important to make it accessible for all types of guests. Put some extra thought into how someone with a disability would experience your rental. Accessibility elements to consider adding could include step-free entrances, wide doorways, grab bars in the bathrooms, easy-reach countertops and tabletops, and others. Make sure you include these details in your property listing as well as photos to show that it would be a good fit for a guest with limited mobility.
5. Responsiveness
A simple way to improve your guests’ experience and stand out from the rest is being responsive. No one wants to wait hours to get an answer to a simple question about a vacation rental. If you can respond to your guests within minutes, their perception of the stay will be much better, and the chances of a higher rating and positive reviews will increase. This responsiveness should start when a guest first inquires about your vacation rental and continue throughout their entire stay.
6. Cleanliness
No one wants to stay at a vacation rental with questionable cleanliness. Guests want to know that the space has been properly cleaned and sanitized after the previous guests so they can feel comfortable during their stay. Prioritizing cleanliness can go a long way toward getting repeat guest bookings as well as positive reviews. Make sure every room of the rental is thoroughly cleaned, from bedding to kitchen appliances and everything in between.
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